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Five tips to proactively reduce bounce rate in 2019

Today, online commerce is all creating superior online experiences.

If you are seriously thinking about your online experience, there’s one factor that acts as a true north-star.

Yes, I’m talking about the bounce rate and how you can realistically reduce your website bounce rate.

As it is, Bounce rate is one of the oldest terminologies within an online ecosystem. Even then, it remains a highly relevant term when it comes to evaluating a modern website performance.

First of all, let’s get a precise understanding of the term ’bounce rate’.

Bounce rate is defined as the percentage of visitors who visit only one page in your website. Simply put, this is an indicator of your visitors’ interest level after visiting the first page.

For this, let’s compare the concept of bounce rate to a real-life scenario.

Imagine somebody visits your physical office. Upon the arrival, the visitor simply looks around and leaves the premise without uttering a word.

If your website satisfies your visitor needs, it’ll naturally lead to a lower bounce rate. Once you successfully lower the bounce rate, it’ll naturally lead to more visitors, better search engine rankings and higher sales.

With this in mind, you can almost say that the path to a better business goes through optimizing the website for bounce rate. Now, let’s look into some of the smart ways to improve your website bounce rate.

  1. Start with a better User understanding

As it is, any new customer interaction begins with a random new website visit. In order to improve the bounce rate, the visitor should go through multiple pages of the website.

If you can spike your visitors’ interest on your page, it’ll automatically lead to lowering your bounce rate.

In this sense, acquiring an accurate understanding of your usual website could help you better engage with users. In turn, this would let you keep your target users on the website.

In this sense, acquiring an accurate understanding of your usual website could help you better engage with users. In turn, this would let you keep your target users on the website.

  1. Sell less, engage more

In today’s online environment, an average user is too spoilt for choices. With multiple available options, an average user doesn’t think twice before choosing one website over another.

But most website owners are guilty of this mistake up-to some degree. For example, most website owners don’t put enough focus on engaging with their visitors.

In these cases, a premature attempt to sell the prospect may repel the potential customer away. In the end, it’s not the best time to sell to your prospects.

For example, let’s consider a primary case of website beginning to gain some traction. This is an ideal window of opportunity to engage and communicate with your existing visitors. It’s also a great place to gain new customers in your business.

By sufficiently engaging with your potential customers, you can

  1. You can showcase your expertise and talent on the topic.
  2. You can prove yourself to be a great source of information.

At the same time, you’ll be increasing your level of authority within your marketing space.

During a real-life interaction, you need to directly get into pitching your product. But a website provides a much more flexible path to engage with your website visitor.

Simultaneously, this also raises doubts in the mind of the potential customer about any future purchase.

In this situation, the goal of your website should to proactively engage and convert your visitors.

3. Employing professional copy writers

Let’s think about the factor that’s overwhelmingly influencing your bounce rate.

That’s your website copy.

As per studies, most websites faces a bounce rate in the range of 26% to 70%. Obviously, this covers a wide spectrum of website bounce rates among the different websites.

Basically, your position within this wide spectrum is determined by your own website quality.

There are multiple factors that go into determining your website bounce rate. Among these, the website copy is perhaps the important factor that determines your website bounce rate.

In the context of a website, the role of copy isn’t just to communicate with the customer. Simultaneously, it should give the right message to your customer.

This means that the role of the copy would be accurately understand the visitor need and directly satisfy the specific customer requirement.

  1. Design a visitor Journey

In simple terms, a visitor leaves the website when there isn’t something worthwhile he/she should be doing on a website. If you are trying to reduce bounce rates, you want to prompt the visitor to spend more time on your website.

If you’re having a low number of page views/ per visitor, there are a couple of advantages to improving this number.

  1. It’ll definitely improve your website bounce rate.
  2. It may increase the website conversion rates through enabling the visitor to naturally discover more details. In turn, this may compel the visitor.

Now, this leads to the important question of what improves your visitors’ website journey.

Or you can simply put the term Google analytics Acquisition All Traffic Treemaps within your Google search bar.

Here, you’ll be able to view the latest article performance based on your acquired traffic.

Next, you can think the different ways where the website visitor leaves your website without completing a useful journey.

In other words, it’s time to put on your detective hat.

For example, let’s consider that a particular path has low number of page views. If you check this page, this page may have low quality content or may lack links to the related pages.

In this situation, you can realistically try to improve the number of page views to the pages across the website.

  1. Utilize Proactive interaction tools

Let me just state the obvious.

A visitor bounces when he no longer carry an active interest at browsing your website.

In this sense, you need to actually maintain a high level of interest for your potential buyer.

In other words, you need to provide adequate information or nourish the attention within a limited time window.

A live chat service provider can focus the given customer attention to drive better engagement. It also facilitates a better quality of customer conversations across the board leading to better conversion rates.

 

In this way, the quality of your interactions can be a progressively improved to lead-up to more positive results. Again, this would help you achieve higher sales conversions.

Conclusion:-

Whether you’re a small or large business, your bounce rate remains one of the critical metric for improving your business. By successfully reducing the bounce rate, you’ll be able to better engage and serve your customers.

These actionable tips to reduce bounce rate helps you better engage visitors on your website. In turn, this improves your number of online leads, customer experience etc…

At livprop, we proactively engage with your website visitors to achieve more sales conversions. If you want to learn more about improving your live chat interactions, you can start chatting with us now. Or email us @ info@livprop.com

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