Content marketing is a crucial marketing strategy focused on creating and distributing relevant, valuable, and consistent content to attract and retain the target audience and finally, to drive profitable customer action. Content marketing increases the leads and drives the brand forward.
To attract the right consumers at the right time and to translate their initial engagement into quantifiable conversions, brands need to look for more ways to get creative in their content ideation, inventive in delivering that content, and responsive to the customer’s needs.
On the other side, Advertising is seeing its big-time and is enjoying a good run. People are highly influenced by advertisements and businesses are investing big numbers in ads which aid in brand building and increased customer engagement.
Content marketing and advertising working hand-in-hand
Both content marketing and advertising can enable businesses to achieve increased conversion rates. Also, the right advertisement strategy can educate prospects and engage customers through their USP’s. In the end, this drives more traffic to the business and increases the overall sales.
However, getting the customers engaged is not an easy deal. People already have minimal attention spans and get served with tons of ads daily. Ads should become more singularly purposed with a very specific goal, keeping the conversion rates in mind. This is where content marketing is seemed to take the lead.
With new formats evolving every day and the booming of advertisements, quality content is what going to make the businesses different from their potential competitors.
The companies that seek to strengthen market reach, brand relevance and improve overall engagement can benefit greatly by enforcing interactive content into their brand building strategy. Engaging the audience with good content and advertising tools increase the opportunity to expand viral sharing and can lead the target audience to develop a more involved relationship with the businesses.
Conversations can be called the original user interface. With advertisements with content that are extremely natural, brands can naturally interact with consumers wanting to know more about the product. This calls the advertisers to Stop making random advertisements, and start creating ads with quality content. This benefits both the audience and the business.
As it is, the role of content marketing would be introducing the right content at the right time. This can take the prospect a long way along the sales funnel. It can also generate more prospect engagement across the board.
At livprop, we focus on pre-sales lead generation and qualification through live chat services. The pre-sales chat services help you achieve more leads and higher lead quality. In the end, it leads to a higher level of website engagement across the board.
Mr. Prassanna Kumar is Industry veteran with in-depth experience in managing 24×7 chat agents and different marketing activities. He has experience at growing brands in different industry verticals. You can connect with him at his linkedin profile